The Herzblut is centrally located right on the Reeperbahn and profits considerably from this fact. With much care for detail, American designer Jordan Mozer created the interior of the Herzblut - much wooden material and dark brown and violet are predominant. Original lighting and separating elements that set the restaurant aside from the bar create an atmosphere that seems like a futuristic but comfortable spaceship diner. Jordan Mozer's most acclaimed works in the U.S. are "Sam's American  Grill" in the Bellagio Casino, Las Vegas and the "Cheesecake Factory", Chicago. The Herzblut is a St.Pauli cooperation - the Astra brewery and the first league football club of St. Pauli are part of the concept, and on football days when St. Pauli plays, the Herzblut opens earlier. All games are shown on large video screens. The Herzblut's clientele is very diverse - whatever the Reeperbahn's flow carries through the doors is welcome here.